Thursday, August 27, 2020

Four Challenges of Sustainability Free Essays

â€Å"Four Challenges of Sustainability† by David W. Orr stands up to the issues of supportability and proposes a way to arrive. The idea of maintainability is the essential theme and objective with respect to the eventual fate of people. We will compose a custom exposition test on Four Challenges of Sustainability or then again any comparative point just for you Request Now The whole thought that people and progress as we probably am aware it might stop to exist, is a generally new thought. This genuine thought has produced affirmation and quest for maintaining a strategic distance from it through maintainability. Militarization, the expanding number of unimaginably poor, and the expanding measure of trivial utilization are a portion of the numerous current practices that basically can't be continued. Major mechanical enterprises like horticulture, vitality creation, and social insurance have started to show unavoidable losses. The transition to maintainability requires significant changes and enhancements in government, explicitly equitable governments and the connection among them and their residents. Reasonable circulation of riches, support to support material arrangement, and building biologically stable urban areas are just conceivable through moral governments that have their citizen’s eventual benefits on a fundamental level. Orr all the more compactly puts this as, â€Å"Sustainability, so, comprises a progression of open decisions that require powerful foundations of administration and a very much educated fairly connected with populace. † Education and educational programs must be improved to incorporate thoughts that are fundamental to supportability. These thoughts ought to advance more windmills, more farmers’ markets, and all the more independent companies. Orr feels that the open must be instructed about supportability and afterward instructed how to execute it. It is then their duty to give this information to people in the future. The progress to supportability requires more than training and basic critical thinking aptitudes. In the journey for supportability, Orr says we need â€Å"a more significant level of otherworldly awareness† and references Schumacher in saying that we require, â€Å"wisdom, love, sympathy, comprehension, and compassion. † These profound instruments will empower us to stop the pointless practices that we constantly propagate. Notwithstanding some other explanation than protecting mankind we should quit murdering the planet. The most effective method to refer to Four Challenges of Sustainability, Papers

Saturday, August 22, 2020

Stereotypes Exist Because They Are Grounded in Truth Free Essays

Generalizations Exist Because They Are Grounded In Truth Has anybody at any point said that ‘unicorns exist, all things considered, and that they have seen them’? Or on the other hand that they ‘felt hot while it was snowing’? Or on the other hand that ‘cats can bark like dogs’? Obviously there is no fact to these announcements. This is essentially in light of the fact that unicorns don't exist, in actuality, you can't feel hot in the event that it is snowing, and that felines basically can't bark like pooches. Life can't exist without water, nothing can escape the forces of gravity, and correspondingly any explanation which is acknowledged by a large number of others must have some trace of truth to it. We will compose a custom article test on Generalizations Exist Because They Are Grounded in Truth or then again any comparable subject just for you Request Now As Kanazawa says â€Å"Many generalizations are exact speculations with a measurable premise and in this way on normal will in general be valid. On the off chance that they are false, they would not be stereotypes† (â€Å"The Scientific Fundamentalist†). Albeit a few people contend that generalizations are simply over speculations, and that individuals use them to see the generalized groups’ attributes, most generalizations are valid as what is commonly acknowledged in the public eye must be some way or another grounded in actuality. Besides, numerous generalizations have been demonstrated by science, and led mental examinations, for example, generalization danger. Individuals who accept that generalizations are bogus, contend that generalizations are simply over speculations. They contend that generalizations speak to only a little minority of the gathering being generalized against. They give the case of the generalization that â€Å"all blondies are imbecilic. † And express that while a few blondies might be imbecilic, not every one of them are, in truth many are very brilliant. They state that one’s hair shading has no impact on ones scholarly ability. While this might be valid for a portion of the generalizations, a large number of the generalizations really speak to most of the gathering being generalized. For instance the generalization that ‘college instructed individuals have greater salaries than the individuals who have just finished high school’ is a legitimate appraisal. Indeed, this may be valid now and again. Yet, as demonstrated by the â€Å"The College Payoff† a report distributed by the Georgetown University, while there may be a little bunch of individuals who are just secondary school instructed and who procure more than a significant number of the school taught individuals, still a large portion of the school instructed individuals have a more significant pay then secondary school instructed individuals (Carnevale, Rose, and cheah â€Å"the school payoff†). So in spite of the fact that there might be a few generalizations that are bogus or delineate over speculation, the greater part of the generalizations in truth depend on appraisals and activities of most of the gathering being generalized. Besides, individuals who contend that generalizations are bogus express that individuals keep on sticking on to generalizations since it is snappy and agreeable. It permits individuals to think they are gathering data about others, without halting and really invest energy understanding the individual or gatherings genuine character. They guarantee that as a result of this huge numbers of the individuals or gatherings are misjudged. Notwithstanding, what these individuals don't understand is that a significant number of these generalizations properly show a portion of the attributes of the gathering or individual being generalized. A model is the generalization, ‘Jews are skilled cash handlers’. The truth of the matter is that this generalization is consistent with a significant incredible degree. As indicated by ‘The Weakonomics’, â€Å"you see a staggering portrayal of Jewish individuals inside businesses that spin around the trading of money†¦ Not just have they overwhelmed finance†¦ † (â€Å"Why Do We Associate Jews with Money? †). While a portion of the Jews are either attorneys or specialists, a large portion of them are in a field identified with account, for example, banking. Truth be told the vast majority of the individuals in top positions identified with money are Jews like the treasurer of the United States, and the Secretary of the Treasury. Indeed the vast majority of the individuals running the American Treasury happen to be Jewish. Another model is the generalization that Asians are keen and productive. A few people say Asians are brilliant on the grounds that they are instructed distinctively in their nation of origin, others guarantee that Asians are savvy since they are diligent, and still others state that Asians are contemplative since they feel scholastically at a misfortune when they come to outside spots to consider and to remunerate study more earnestly. Whatever might be the explanation, reality remains that Asians are more astute and more productive than the vast majority of individuals. In this manner, while a few generalizations may contain a few inconsistencies, the vast majority of the generalizations show reality with regards to the gathering being generalized. Generalizations don't simply come out of nowhere; they depended on real perceptions of individuals or their activities. An occasion more likely than not happened to have that framed these generalizations. For instance as per Meltzoff, Cvencek and Greenwald, the generalization that young men are better in math then young ladies frames nearly as ahead of schedule as second grade when young men begin to connect with math and begin showing improvement over young ladies in the subject (766-799). Actually the entirety of the generalizations have advanced from a starting point. The generalization that ‘blacks are acceptable at sports’ came about on the grounds that in pretty much every game there is a dark competitor who rules the others. As sports humanist Ben Carrington calls attention to, toward the start of the twentieth century, whites were viewed as better than blacks mentally, tastefully and even truly. Anyway by the 1930s, this rationale started to change as blacks began to be seen as truly better than whites in issues identified with sports (Interview of Carrington, University of Texas). Another model is the generalization that ‘Italian men are very romantic’. This generalization exists on account of the Italians’ steady playing with young ladies and their customs which include kissing a young lady on her hand as a welcome. As Megalio says, Italian men â€Å"tell you that you’re excellent and truly mean it, feed you to show their fondness, cry once in a while yet truly and buckle down out of appreciation for the lady they love† (â€Å"Why Women Can’t Get Enough of Them†). Another model is the generalization that ‘Italian men have an undesirable fixation on their moms. ‘ According to Pike and Allen; wedded or not, one out of three Italian men sees his mom consistently (The Guardian). Therefore, generalizations are framed dependent on history and measurements, however so as to endure they should be consistently fortified. While there may be a few generalizations that don't have any significant bearing to most of the gathering being generalized against, or are overstated certainties, a large number of the generalizations have in truth been demonstrated by science. For instance, as indicated by Susan, a considerable amount of sexual orientation generalizations have been demonstrated to be valid by science (â€Å"Gender Stereotypes That Science Says Are True†). These generalizations incorporate ‘Women Love to Talk’ and ‘men are similarly shading blind’. According to the generalization ladies love to talk, Susan discusses how the regions of the mind liable for language are bigger in ladies than men, and how the female cerebrum forms language in the two sides of the equator of the mind (â€Å"Gender Stereotypes That Science Says Are True†). Besides, with respect to the generalization ‘men are similarly shading blind’, Susan discusses how the quality for seeing red is conveyed by the X-chromosome, and men have one X-chromosome while ladies have two, which puts men off guard at seeing the shading range (â€Å"Gender Stereotypes That Science Says Are True†). Another model is the generalization that dark individuals can’t swim. In the first of its sort overview by USA swimming, it found that almost 60% of dark kids have not been given amphibian preparing. (Cited. in msnbc). Subsequently, as should be obvious from the models given, numerous generalizations have really been demonstrated by science to be valid and are henceforth something beyond overstated facts. Ultimately, another manner by which generalizations are genuine is the way that they really strengthen cliché conduct. This marvel is known as generalization danger, whereby an individual is continually presented to adverse pictures of his/her racial or ethnic gathering, this individual begins to acknowledge a similar social and individual attributes of these pictures as self trademark. Truth be told clinicians, Steve and Aronson, directed a few examinations where they demonstrated that the wonder of generalization danger exists. At the point when female members were prepared before a trial of not being as shrewd as their male partners, their scores were essentially lower when contrasted with when the ladies were persuaded the tests didn't mirror these stereotypes(â€Å"A danger in the air† 613-629). A similar analysis was run again utilizing African-Americans and Americans with similar outcomes (â€Å"Stereotype danger and the scholarly test performance† 797-811). Along these lines demonstrating that the individual demonstrations like the way he/she was generalized to be. Generalizations may be complimenting or annoying. They may have beneficial outcomes or negative ones. In any case, toward the day's end the reality remains that the vast majority of the generalizations are genuine in light of the fact that they are grounded in real perceptions of individuals, they have been demonstrated by science, and as a result of the idea of generalization danger. As David Cronenberg says â€Å"All generalizations end up being valid. This is a sickening thing about existence. Each one of those things you battled against as an adolescent: you understand they’re generalizations in light of the fact that they’re valid. † Therefore, similarly as smoke can't exist without fire, generalizations can't exist without truth. Works Cited Kanazawa, Satoshi. â€Å"The Scientific Fundamentalist. † Psychology Today. 24 April 2008. Web. twelfth March 2012 ;http:/

Friday, August 21, 2020

How Can I Use Supplemental Essay Samples To Get An Excellent Grade?

How Can I Use Supplemental Essay Samples To Get An Excellent Grade?If you are a high school student who is looking for your first college essay then you will want to look at some of the Brown Supplemental Essay samples. Not only do these samples provide an easy method for you to get started, but they also help to ensure that you will get an excellent grade.The best thing about the Brown Supplemental Essay sample is that they are all free. So you should be able to get one and use it to get you going while you are still in high school.So what makes these supplemental essay samples so good? Well, the simple answer is that they are all so very similar that you will find that all of them contain the same information on every single paper.That means that you can use them as a wonderful tool for getting a good grade and can get most of the rest of the work done on your own. Now, you may be wondering how that can be possible considering how much the writers at Brown themselves are paid.In ad dition to the fact that they get paid such high salaries, the writers also have a very, very high level of skill as well as a personal style which all contributes to the results they get. This means that you can just copy and paste any Brown essay you receive and expect to get a stellar grade.Now, this does not mean that you will not need to be sure that the essays that you are copying are from the Brown Supplemental Essay samples because the writers can be so very careful about what they use in their writing. However, it does mean that you can utilize any essay as a great tool to help you get going.Some of the supplemental essay samples you will want to look at include the English 101 Essay, the Citizenship Essay, and the Advanced Placement Essay. All of the essays will have the same material on them, but you should be able to notice that some of the writer's use more informal styles than others.That is going to make a difference when you are doing college-level essays and is going to be a huge factor when you are getting an A. You really need to start looking at some of the Brown Supplemental Essay samples because that is the best way to go about getting your first college essay completed.

Monday, May 25, 2020

Police Brutality Essay - 1359 Words

Police Brutality When one thinks of police misconduct many not too distant stories might go through our heads. Most adults will remember how they felt when they saw the brutal beating of Rodney King on their local news station; or the outrage they experienced when they heard that the evidence in the OJ Simpson trial had been tampered with. But thanks to new guidelines, procedures and even civilian groups who now â€Å"police† the police, instances of police misconduct may soon start seeing a decline. nbsp;nbsp;nbsp;nbsp;nbsp;In the past police misconduct was loosely defined, if at all. But with recent cases receiving so much news coverage legal definitions have been worked out. The term â€Å"police deviance† includes brutality,†¦show more content†¦The officers were investigating a burglary when they happened upon the multi-millionaire and Notre Dame graduate. An investigation by the familys attorney revealed that DuBose cooperated with the officers investigation until they began to quot;harass and intimidatequot; him (Amnesty International 1999a). The officers claimed that DuBose charged at them with a pair of nunchakus sticks, a martial arts weapon that he allegedly wrestled away from one of them. Several onlookers said DuBose was shot in the back (Perry A3). To add insult to injury after shooting DuBose the officers stood over his body for more than ten minutes before calling an ambulance (Amnesty International 1999c). An autopsy report revealed that DuBose wa s shot twelve times, six in the back (Perry A3). When asked to explain how a young man of DuBoses stature could end up being killed in this manner San Diegos police chief called it an isolated incident--an aberration (Jeffries, 2001) nbsp;nbsp;nbsp;nbsp;nbsp;Ms.Cheng, a member of the Oct 22 Coalition say that as of 1990 more than 2000 deaths have resulted because of police brutality. In more than 30 cases suspects have been shot, killed or injured by NYC police officers in questionable circumstances in recent years. There are serious doubts about whether the suspects hadShow MoreRelatedThe Causes Of Police Brutality810 Words   |  4 Pages Police brutality remains to be one of the most abused human rights in the US.Police have actet out in ways that have made people wonder â€Å"Are officers of the law really doing there job?† Over takats African Americans have gotten discriminated .But for over 50 years those who are to protect us are not.One of the reasons that The media contributes to police brutality is by leaving some stories untold or even change it which then leaves an false impression for the readers . The Media only reportsRead MoreA Report On Police Brutality1367 Words   |  6 PagesStudent Name Instructor Date Course Police Brutality There is various forms of human rights violation currently in the United States, however; Police abuse remains the most serious of them all. Police brutality is, therefore, the use of excessive force or even unnecessary force by the police while they are dealing with civilians. People are left wondering if the police are doing the jobs they were appointed to do under the law. They act in ways such as the use of guns and pepper sprays to intimidateRead MorePolice Brutality1569 Words   |  7 PagesPersuasive/Policy/Problem/Cause/Solution Central Idea/Thesis: Police brutality should be regulated with greater strength and objectivity. INTRODUCTION I. Police brutality is constantly made known to us all through mass media, but I hadn’t ever taken the time to truly grasp the severity of it until it hit close to home. A. Three weeks ago, a close family friend was brutally beaten in front of his children at a family gathering by the police. B. My purpose is to persuade my audience that police brutality should be regulated with greaterRead MorePolice Brutality And The Police Essay940 Words   |  4 Pages Police brutality refers to the use of excessive force against a civilian. The controversies that surround the topic of police brutality relate to different definitions and expectations over what is meant by excessive force. Indeed, police officers are expressly authorized to use necessary, reasonable force to perform their duties. As Jerome Skolnick, an influential police scholar in the United States, underscores: â€Å"as long as members of society do not comply with the law and resist the police, forceRead MorePolice Brutality And The Police851 Words   |  4 Pagesthe police, your opinion may vary. Let me ask you a question about our police force. But keep this in mind, in October 2015 alone, there was 81 deaths by the police. With that being said, who’s to protect us from whose protecting the block? I don t care who you are, you have to be able to realize nowadays that the police brutality is getting out of hand, that the power surge is growing and growing. Look around, there s an increase of civilians death via cops, an increase of reports of police wrongdoingRead MorePolice Brutality2853 Words   |  12 PagesPolice Protality: Introduction Police brutality has been and continues to be of major concern in society. First of all, police brutality is a term used to describe the excessive use of physical force, assault, verbal attacks or slurs, and threats by any law enforcement officer. Efforts to police communities, throughout history, have been tainted by brutality ans abuse of power to some degree. The term police brutality is commonly used very loosely to any and all forms of policeRead MorePolice Brutality1263 Words   |  6 Pagesï » ¿Police Brutality Did you know that Police brutality is the intentional use of excessive force, usually physical, but potentially also in the form of verbal attacks and psychological intimidation, by a police officer? Despite major improvements in police practices (since 1981) reports of alleged police misconduct and abuse continue to spread through the nation. Police Brutality still goes on around the world today with improvements of enforcing police brutality in police departments. There haveRead MorePolice Brutality1865 Words   |  8 Pagesï » ¿Police Brutality is Prevalent Background Information Over the recent years, police have been one of the organizations to be associated with the largest cases of misconduct. Police brutality can be termed as the process of misuse and abuse of authority by the police. The rising cases of police brutality are causing more harm to the public, compared to the actions perpetrated by real criminals. Although police claim that it’s sometimes necessary to curb crime, the process is illegal and police officersRead MorePolice Brutality Over The Years1458 Words   |  6 PagesIt feels as if nothing has changed about police brutality over the years. The usual cycle is that juries acquit the police, cops get their jobs back, and brutality happens again. One of the most broadcasted cases of police brutality, was the beating of Rodney King. On the night of March 2, 1991, a bystander named George Holiday, videotaped the moment when five officers used excess force on an African American man named Rodney King, beating him with batons as he strugg led on the ground. Also, it wasRead MorePolice Misconduct and Police Brutality985 Words   |  4 Pages We hear about police misconduct case and wonder, Why don’t they do anything to stop this? Many say that we should keep the police officers’ perspective in mind. Others say that these actions are due to racism or post 9/11 paranoia. Whatever the excuse may be for these cases, there should be no need for violence anywhere. Police brutality videos go viral and reveal to the world that it actually happens and that it may happen to you too. This pervades people with fear and anger because their

Friday, May 15, 2020

My Career As A Teacher - 898 Words

With fifteen years of experience teaching in a self contained classroom, I have learned that a teacher’s role is to foster a child’s discovery of ones self, by igniting internal motivation and providing students with the tools necessary for taking responsibility of their own learning. I began my career as a teacher at Aptos Academy, a private K-8 school in Aptos, California, where I taught fourth and second grade. While working at the Aptos Academy, I attended California State University Monterey Bay, where I received my Bachelor of Arts degree in Liberal Studies and completed a Multiple Subject Preparation Program. Following this, I received my Masters of Arts degree in Curriculum and Instruction through the University of Saint Mary in Leavensworth, Kansas. After twelve years of teaching at the Aptos Academy, I moved to Maui, Hawaii where I taught sixth grade for two years at Kihei Charter, STEM Middle School. The following year, I acquired a new teaching position at L okelani Intermediate, a Title I school where I taught sixth grade English Language Arts and Study Skills. I became aware of my passion for special education while I was working as a fourth grade teacher at the Aptos Academy. My very first year as a teacher, I had a student on the spectrum who was extremely intelligent. He could mathematically figure out his vocabulary workbook pages, where all of the words would go. Although, when it came to creative writing this student would fall apart. It was extremelyShow MoreRelatedMy Career As A Teacher924 Words   |  4 Pagesmost students, I have changed my mind several times about which career to pursue. As a young child I imagined becoming a teacher. I loved helping others learn and discovering new ways to explain ideas. As a teenager I hoped to become a scientist so I could interpret new phenomena through research. The summer before my freshman year of college I bought an old psychology textbook at a bargain bookstore and knew I wanted to be a psychologist after reading the first chapter. My first semester I signed upRead MoreMy Career As A Teacher979 Words   |  4 Pagesvehemently drawn towards a career as a teacher. As we get older, we tend to change our career aspirations from what we dreamed of as a child. For me, the career of choice and indeed my passion continues to be teaching. I have always enjoyed being around children and especially younger ones. Combining my passion for teaching and enjoyment of the company of younger children leads me to the belief that I should be an elementary school teacher. â€Å"An elementary school teacher is a person trained to educateRead MoreMy Career As A Teacher1452 Words   |  6 Pagesyour passion, and make it your career and you will never work a day in your life.† This never rang true to me until I became a teacher. Five years ago I worked as a manager in the financial aid department at a local technical school. Prior to that job I spent 17 years in the business industry in various leadership roles. However, it was not until I completed my Bachelor’s De gree in Business Management and someone encouraged me to pursue my dream of teaching that my world became complete. TheRead MoreMy Career As A Teacher1061 Words   |  5 Pagesdeveloped as a professional and who was a primary mentor in my life. It delves briefly into my past and explains how I came to be in the military, while also explaining how a certain person was able to contribute to my professional growth. This paper examines my life as I progress from high school student to a NCO (Non-Commissioned Officer) and a few of the challenges I had to endure. Developing a Professional What does being a mentor mean? In my opinion, it means teaching, guiding, and letting a personRead MoreMy Career Path For A Teacher Essay1211 Words   |  5 Pagesgoals of how they want to approach the right career path for them. They also have many different careers to choose from, they just have to find the right career for them. I however have not made up my mind. Right now I am working on obtaining a degree in Early Childhood Education. I haven’t decided whether I want to teach the younger kids or if I want to teach the older ones. After years of developing a passion of teaching, I’ve decided to take on the career of teaching. There are many degrees thatRead MoreMy Goals Of A Career As A Teacher850 Words   |  4 Pagesgirl, I always played to be a teacher, but I never thought that one day being a teacher was going to be my goal. Now, I do not see myself with a different career other than working as a teacher. I like to help people with whatever I can, and I knew that I wanted a career where I can contribute to the community. However, I was not sure what kind of career was ideal for me. During my high school years, I debated between different professions, but thanks to some great teachers that I had, I was able toRead MoreMy Career Path For A Teacher967 Words   |  4 PagesOn October 21, 2015 my cooperating teacher mocked me in front of my class. You see I was the student teacher in a second grade classroom at Charles Olbon Elementary School. After class I went home, locked myself in my bedroom and I started pondering my future and my career path. I thought I would not be a good teacher, why did I choose this career path? I choose this path because my friends and family saw me a teacher, but I guess they do not know the real me. In 2003 at the age of ten yearsRead MoreMy Choice Of Career As A Teacher1372 Words   |  6 PagesProject My choice of career is unique because it’s not just one career but four careers. Now those four careers are teaching, writing, cinematography, and politics. From those four choices I choose teaching. I think it works for me because I’m accountable, caring, innovative, and trustworthy I think those are some of the characteristics of a great teacher. A big question is â€Å"what I think about being a teacher†. Well I have a lot of assumptions both big and small about being a teacher. My main andRead MoreMy Career as a Teacher Essay1254 Words   |  6 Pages As I begin my rewarding career as I teacher, I sit and reflect on what my goals and priorities are in the classroom. I am excited to be engaged in a future career where I can implement my own beliefs and mold the future into something extremely positive. I believe the most important aspects that I want to bring to my students are threefold: I want to educate, motivate, and inspire. In order to have a productive learning environment where I will be able to educate my students, many different factorsRead MoreMy Future Career As A Teacher Essay1048 Words   |  5 Pagesbeneficial to my future career as a teacher. I was able to see different strategies or techniques that teachers use in their classroom. This helped me determine strategies that I would want to apply in my future classroom. I was also able to observe strategies that did not work at all. The observations also made it clearer why differentiation in the classroom is important. Out of all the teachers I observed, there was only one teacher who seemed to differentiate instruction. The English teacher I observed

Wednesday, May 6, 2020

The Dangers Of Cyber Bullying Essay - 1059 Words

It is important to understand that technology has been the main source for these bullies to go from traditional bullying to cyber-bullying. Today, there is a significant changed because now teenagers own a device and have easy access to the use of technology. According to the Family Community Health (Kiriakidis Kavoura, Volume 33, 2010) it is stated, â€Å"these methods of communication cannot always be monitored by parents who may not be as capable as their children in using information technology.† Technology has improved on many aspects over the last decade because before not many teenagers owned a phone nor did had easy access to the Internet. Teenagers have been known to be the victims of others to any type of harassment; through social media sources such as Facebook, Snap chat, Instagram and Twitter. The easy access of Internet has been the main reason in why this issue has evolved over the last two decades. According to the Universal Journal of Educational Research (No tar, Padgett, Roden Volume 1, 2011) â€Å"more than 97% of youths in the United States are connected to the Internet in some way. The number of children and teens who use the Internet at home is rapidly growing, with now over 66% of fourth to ninth graders able to go online from the comfort of their bedrooms.† It is clear that technology amongst teenagers and children has escalated tremendously over the last decade. The types of cyber bullying are harassment, flaming, exclusion, outing and masquerading. The easyShow MoreRelatedCyber Bullying And Its Effects952 Words   |  4 PagesCyber-bullying is a term that has only gained notoriety in the past few years. Like many things that adapt to their surroundings, cyber-bullying is no exception. As new ways to socialize appear every year, it is a great tool for children and adults alike to communicate with friends and family. However, it can also turn into a tool of terrorization just as easily. The term bullying is usually define d as aggression that is intentionally carried out by one or more individuals and repeatedly targetedRead MoreSocial Media And Its Use By Those Under 18908 Words   |  4 Pagesproximity to you. However, these social media sites can cause damage and even bring harm. Parents should not allow children under the age of 18 to access social media sites, because children are not mature enough to deal with the potential pitfalls and dangers that are present on social media sites. Social media sites can easily become addictive. Due to the advent of the smart phone social media sites are readily accessible twenty-four hours a day. When we are bored, sad, or even angry we can easilyRead MoreCyber-Bullying Has Been A Problem For A Very Long Period.1152 Words   |  5 PagesCyber-bullying has been a problem for a very long period. Due to the growth of our recent technology, cyber-bullying has become one of the most challenging issues in our society. Since cyber-bullying problems are more likely to happen at social gathering, schools, and even mobile phones; Professors, principals, teachers and parents are accountable to observe, reprove and possibly avoid cyber-bullying. The anticipations of most parents of the school, is security. Meanwhile, many employees feel reluctantRead MoreCyber Bullying Is Not A New Phenomenon1704 Words   |  7 PagesProducing Danger Bullying in school is not a new phenomenon; it is as old as the education system. In texts as ancient as the Bible examples are explicit and evident. Throughout the ages bullying has been a tragic and catastrophic element that seems inevitable as it affects the lives of its victims. The fundamental purpose of a school is to educate and coach children in their emotional, cognitive, civic, vocational, and social development. On the contrary, however, schools are generating cutthroatRead MoreEssay On Teen Suicide1332 Words   |  6 Pagesin young people s lives there has been an increase in teen suicide from cyber bullying. Often times young teens don t know the dangers and consequences social media can cause and makes it a dangerous place for some of them. The companies that provide these social media websites sometimes do not have the features necessary to employ a safe network for people at risk of cyberbullying. On top of teens not knowing the dangers of social media and there bein g a lack of protection coming from the companiesRead MoreTechnology Is Harmful1545 Words   |  7 Pageslives really more helpful or harmful? I feel that people are building too much of a dependence on technology and that it is harming society more than it is helping it. There are many negative effects of computer technology in our lives and what the dangers of having them in our lives are. The government stores many files of personal information about people all over the country in databases (Computers). This worries people about the criminals who might try to steal their personal information and useRead MoreThe Dangers Our Children Face on the Internet Essay1058 Words   |  5 Pageswith our Twitter, MySpace, and Facebook. It is hard to argue that technology hasn’t improved our lives through medicine, communication, and entertainment. Our children face an increasing number of dangers on the Internet. Sexual predators, cyber bullying, and pornography are the most prevalent dangers our children face on the Internet; the best way to protect them is to be an involved and informed Parent. Sexual predators on the Internet are a topic that has received lots of attention from the mediaRead MoreCyber Bullying : A New Form Of Bullying979 Words   |à ‚  4 PagesChief Executive Officer of the Girl Scouts of the USA stated â€Å"Cyber Bullies can hide behind a mask of Anonymity online, and do not need direct physical access to their victims to do unimaginable harm† (Chavez). With this mention Cyber bullying has taken a toll in children and teenagers across the nation. Many doctors, advocates, teachers, parents and many more are helping children and teenagers fight against cyber bullying. Cyber bullying can start off as a game, but can become dangerous and lead toRead MoreAdvertising And Peer Pressure : Advertising1564 Words   |  7 Pagesmore dangers. Facebook stated that they have removed those ads and take the quality of their ads very seriously (Elder). They should considering the amount of developing teens on Facebook. Social media is a helpful tool to advertisers who are looking to sell their product but pose more of a danger to teens who are not careful and feel insecure about themselves. Cyberbullying Another problem with social media is the spawn of a new variation of an old problem, bullying. BullyingRead MoreCyber Bullying on Social Networks Negatively Impacts Teens 776 Words   |  3 PagesDosomething.org defines Cyber Bullying as â€Å"the use of technology to hassle, threaten, verbally abuse or humiliate another teen.† Since Cyber Bullying is a relatively new form of bullying, it doesn’t get as much attention as the physical or verbal form, which is most commonly known. People intend to be able to interact with friends and family over social networks, but occasionally malicious individuals make fun of people, or harass them over the internet. One out of three teens experienced being bullied

Tuesday, May 5, 2020

Digital Marketing of Hygeia Garden Care †MyAssignmenthelp.com

Question: Discuss about the Digital Marketing Plan of Hygeia Garden Care. Answer: Introduction Hygeia Garden Care is a company offering various products for gardening activity to the families in UK. The company is known to manage a large manufacturing unit and packaging facility unit in its center. The company is known for supplying various types of weed and mosskiller to protect the garden. The company is recently entering the UK market for supplying fertilizers, mosskiller, weed and feed to families having a lawn (Hygeia 2017). For the purpose, the company will design digitalmarketing tool. The paper discusses about thedigital marketing plan that the company will use to enter the new market in UK. Further, it analyzes the situational analysis, target market, competitors and stakeholders of the company. Situation Analysis The company is planning to enter the UK market with various types of products such as green weed, feed and fertilizers for the garden that can protect the plants and trees. However, the customers of UK are unaware of the company Hygeia Garden Care and thus it is difficult for them to expect high customer traffic and sales in the first few months of business. This makes difficult for the company to increase its brand awareness in the UK market compared to the other competitors that already exists in the country. Moreover, the customers of UK are unaware about the company even though Hygeia Garden Care is a known company in Ireland. This makes it necessary for the business to carry out a successful marketing strategy in this scenario (Hygeia 2017). Stakeholders Analysis The stakeholders form an important part of the business while formulating any new decision and implementing it successfully. Hygeia Garden Care also has maintain a good relationship with their stakeholders to carry out their ideas effectively. It is important for them to keep their stakeholder close to them especially while entering a new market where they lack in brand recognition. The stakeholders of Hygeia Garden Care are the target customers, the marketing management team, the shareholders of the business, the operation management team. Some of them are external stakeholders, while others are internal stakeholders. However, each of them has an equal impact on the business. Thus, it is important that the company maintain good quality internal stakeholder such as managers to carry out their green product plan successfully. A sustainable manager is needed to take care of the Green Force fee Weed product that te company is planning to introduce in the UK market (Hygeia 2017). Objectives and Target Market Objectives- To target the most demanding market for the product Safe the environment by offering green fertilizers Target market by social media Hygeia Garden Care has always targeted the customers that have lawn in their garden and retired customers. Thus, the targeting of the company has done is mainly by segmenting its market in two different types such as demographic segmentation and psychographic segmentation. In demographic segmentation, it has focused in customers of old age group mainly the retired person that has free time and owns a garden. This is because this section of the society are the non earning members and love to spend most of the time in the house and take out time for gardening. Another segmentation of customers consists of psychographic segmentation in which it targets the customers that love gardening and spend most of the time to take care of the plant (Hollensen 2015). This is because these customers love to buy new types of green fertilizers from the company in order to protect the plant. Competitors Competitors are the most crucial part of a business and thus it is important to analyze the competitors before entering the business. Similarly, it is very important for Hygeia Garden Care to analyze the competitors in the UK market to enter successfully in its market. The competitors that company faces in the UK market are Evergreen, Aftercut and Mo Bacter. All these companies carry out similar product manufacturing and supplying business as Hygeia Garden Care. These companies offer a tough competition to Hygeia because they already hold a good customer base in the UK market and have good brand recognition among customers (Patel et al. 2014). Marketing strategy and tactics Marketing is very crucial for the business to enter into a new market and allow the customer to recognize them. Thus for the purpose it is important that the company carry out a successful marketing plan for itself. Digital marketing is expanding at a very fast rate and it is the most effective way to attract maximum traffic. Hygeia already carries out some amount of social media marketing through FaceBook. The digital tools that the company can use for targeting its customers for the new sustainable Green Feed and Weed products is by expanding their social media activity it already uses. The above list shows some of the Digital marketing tools that the company can target through social media in order to capture all types of customers that are active in the net. Digital marketing is useful in UK because the country is highly developed and people are very dependent in the internet even for small things (Parente and Strausbaugh-Hutchinson 2014). It will use social media marketing where the young generation of the family is active mostly. They can get the information and help their elders know about it. The effect and response on social media such as FaceBook has shown the success of social media marketing already done by them. Thus, it will also be profitable if the company expand its social media marketing to other social apps as well (Lantos 2015). The company will formulate blog from time to time about its development and new invention. These blogs will be placed in various social media sites in which almost all types of customers are available. Blog is very effective as it involves maximum interaction from the customer. Putting blogs in social media will also help the customers to comment and like their idea as green products is a new and unique idea (Ngo 2016). The company will also use communicative development process in which it will directly interact with the customers. For the reason they will open a page in the social media sites. Through the page, the company will continuously upload videos of their operations and customers using their product. The comment received on the page will then be assessed for further changes. Lastly, is the viral marketing that the company can use in social media by allowing customers to spread new about their recent development and initiatives. This is a process in which the customer gets to know more about the product that they are buying. It is a kind of word of mouth marketing. It is one of the fastest medium of marketing (Kelley et al. 2015). Thus, the above tools are the digital marketing tool plan for the business that it can carry out in the UK market in order to be successful in the new market. Budget Plan Hygeia has set aside $20,000 as a budget for its digital marketing initiative. The total budget will be divided in various sections so that each one of them gets adequate revenue or amount. This is done in order to carry out each digital marketing initiative successfully. Variables Financials Website design $3000 Pay per click investment $6000 Social media page $3000 SEO advertising $8000 Total $20,000 Table 1: Budget Planning Source: Authors creation The above table shows the division of various variable among which the budget will be divided for carrying out the digital marketing activity by the company. Action and Control Plan The company will first prepare a blog and a page for their social media advertising. In that page, it will include all their initiative and success until now. For the purpose, the company shall higher marketing manager and a new team under them to help them to manage the activity. Thus, the marketing managers will high top web designer professionals to design their pages so the it can receive maximum likes. The company should also implement a control plan by which it will monitor the success of the digital marketing plan that it has formulated. The controlling activity will include analyzing the number of likes in their social media page by the end of the year. Moreover, the company can analyze the number of orders the company received by the end of the year (Moriarty et al. 2014). This will help the company to recognize its brand value in the new UK market within one year. Conclusion From the above analysis, it can be concluded that Hygeia will have to carry out a successful marketing strategy in order to calculate the success rate it has achieved at the end of the year. This can be done by them by carrying out a successful digital marketing plan by using tools such as social media. The company does this as UK is the most developed country and most of the customers are dependent on the internet for their daily needs. Moreover, it will also allow them to hit the UK market more than their competitors will as they are every new to this market. Moreover, the green fertilizer that the company is offering will help the country to deal with their pollution issues. References Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Hygeia.ie. (2017).Product catalogue [online] Available at: https://www.hygeia.ie/site/uploads/hygeia-catalogue-2016.pdf [Accessed 7 Nov. 2017]. Kelley, L., Sheehan, K. and Jugenheimer, D.W., 2015.Advertising media planning: a brand management approach. Routledge. Lantos, G.P., 2015.Consumer behavior in action: Real-life applications for marketing managers. Routledge. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Ngo, L., 2016. Digital advertising campaign in the Singaporean market: Southern Vietnam Poultry Breeding Joint Stock Company (SVPC). Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Patel, P.C., Fernhaber, S.A., McDougall?Covin, P.P. and van der Have, R.P., 2014. Beating competitors to international markets: The value of geographically balanced networks for innovation.Strategic Management Journal,35(5), pp.691-711.

Sunday, April 12, 2020

The Enviromnetal Degradation As A Result Of Overpopulation Essays

The Enviromnetal Degradation as a Result of Overpopulation 1 Introduction There are simply too many people on our planet, and the population is not showing any signs of slowing down(see Figure 1). It is having disastrous effects on our environment. There are too many implications and interrelationships to discuss in this paper, but the three substances that our earth consists of: land, water and air, are being destroyed. Our forests are being cut down at an alarming rate, bearing enormous impacts on the health of earth. Our oceans and seas are being polluted and overfished. Our atmosphere is injected with increasing amounts of carbon dioxide, which hurts the entire planet. All of these problems can be traced to our vast, rapidly expanding population, which has stressed our world far too greatly. Our Population In 1994, the world population was 5 602 800 000. This population had a doubling time of only forty-one years (De Blij and Muller, 1994, p.527). The massive amount of people has had highly destructive impacts on the earth's environment. These impacts occur on two levels: global and local. On the global level, there is the accumulation of green house gases that deplete the ozone layer, the extinction of species, and a global food shortage. On the local level, there is erosion of soils (and the loss of vegetation), the depletion of water supply, and toxification of the air and water. The earth is dynamic though, all of these aspects are interrelated, and no one impact is completely isolated. All of these destructive elements can be traced to our enormous population. As the population increases, so do all of the economic, social, and technological impacts. The concept of momentum of population growth is one that must be considered. It states that areas with traditionally high fertility rates will have a very young structure age. Thus, a decrease in the fertility rate will still result in a greater absolute number of births, 2 as there are more potential mothers. Populations are very slow in adjusting to decreases in fertility rates. This is especially frightening when considering that South Asia has a population of 1 204 600 000 (and a doubling time of thirty two years), Subsaharan Africa has 528 000 000 (doubling time: thirty one years), and North Africa/Southwest Asia has 448 100 000 (doubling time: twenty seven years) (De Blij and Muller, 1994, p. 529-531)and all of these areas have traditionally high fertility rates. Although third world countries do have a far larger population than industrialized nations, and the trend is constantly increasing, their populations should not bear the responsibility for our population-enduced degrading environment. The impact we make on the biosphere is sometimes expressed mathematically by ecological economists as I = PAT. I being impact, P population, A affluence (consumption) , and T technology (environmentally bad technology)(Ehrlich and Ehrlich, 1990, p.24). Concern regarding population increases often focuses on the third world, since it is there that growth is exponential. Yet, it is necessary to recognize that people are by no means equal or identical in their consumption, and thus their impact on the environment (see Map 2). 3 Our Forests ?The sky is held up by the trees. If the forest disappears the sky, which is the roof of the world collapses. Nature and man perish together.? - Amerindian legend Forests are a precious link in the life systems of our planet. They are a part of these vital ecosystem services without which earth would not have been habitable by the human species in the first place and would certainly have become inhabitable again. Forests have crucial roles in the carbon, nitrogen, and oxygen cycles that nourish and sustain life on earth. They protect the watersheds that support farming and influence climate and rainfall(Lindahl-Kiessling, 1994, p.167). They save the soil from erosion and are home to thousands of species, and forest peoples whose lives depend on them. They are also a source for industrial and medical purposes. In developing countries, much deforestation is for both local purposes and for export. The UNFPA (United Nations Fund for Population Activities) said in it's 1990 report that population growth may have been responsible for as much as eighty percent of the forest land cleared between 1971 and 1986 to make room for agriculture, cattle ranching, houses, roads and industries(Ramphal, 1992, p.55). It is estimated that in that period nearly sixty million hectares of forest were converted to farmland and a similar amount of forest was put to non-agricultural uses. This is equivalent

Tuesday, March 10, 2020

Infantile Amenisia Essays - Memory, Childhood Amnesia, Amnesia

Infantile Amenisia Essays - Memory, Childhood Amnesia, Amnesia Infantile Amenisia Our brains are constantly at work processing and retrieving information. However, we become frustrated when we cannot readily retrieve information that we have stored in our brains. The inability to remember can occur for a number of reasons that range from simple forgetting to phenomena like Infantile Amnesia. Infantile Amnesia is described as an adults inability to remember events before the age of two or three. This phenomena has proven difficult to test because your memory is in a constant state of reconstruction, (Rupp, 1998, p. 171). That is your memories are influenced by past events, and current perceptions about yourself. Therefore, you may remember events only in a way that it is congruent with your current perceptions of yourself, and current relationships. Rupp illustrated this: Grown children who clash with their parents may find memories of childhood plastered over with new impressions the past becomes gloomier and more dismal; recollections of past injustices loom large. (Rupp, 1998, p.172) Hindsight bias is also a factor in both adult and childhood memories. Hindsight bias occurs when our memory of how certain we were about the accuracy of an event is altered. If an event is recounted that is similar to the memory that we have we tend to become more confident remembering events in a much more positive light. If our memory is found to be false, we quickly remember ourselves as being cautiously doubtful about the event in the first place. Therefore, it is clear that our memories are quite susceptible to error. Sigmund Freud, father of the psychoanalytic school of thought had a different interpretation. Freud contended that it was necessary to repress early childhood memories. This necessity stemmed out of the need to repress anxiety-producing sexual and aggressive memories related to a childs parent or parents. Freud thought that repression of these memories was essential to developing a healthy sex life as an adult. Though Freuds theories are widely accepted increasingly, contemporary psychologists are veering away from this theory. Memory is defined as the process by which information is encoded, stored and retrieved. This process is central to learning and thinking. There are three types of memory storage systems: sensory memory, short-term memory, and long-term memory. Sensory memory is the initial storage of information that may last for only an instant. Short-term memory holds information for 15 to 25 seconds. Long-term memory occurs when we store information permanently. Therefore, many of our memories about our childhood are stored there. It is not that newborns are incapable of remembering things but the way that they remember. The brains of newborns are, predisposed to retain certain kinds of information often information related to survival and mastering the environment. (Sroufe, Cooper and Dehart, 1996). In addition, babies are only able to store fewer pieces of information about events and experiences. At this early stage in life, they are unable to organize and store information in a manner that would allow them to retrieve it readily later in life. Piaget believed that, babies memories are sensory motor in nature not true representations. (Sroufe, Cooper and Dehart, 1996). Psychologists have continually tried to find methods to understand the phenomena of infantile amnesia. Studies have been conducted using the birth of a sibling as a reference point for discerning exactly what people can remember from that period. College students and children aged four, six, eight and twelve were asked to recall the birth of a sibling when they were between the ages three and eleven. Researchers asked question like Who took care of you while your mother was in the hospital? Did the baby receive presents? Did you receive presents? Then their mothers were asked the same questions. The study found that children who were under the age of three at the time of the birth remember virtually nothing. The inability to remember events in early childhood is not necessarily a bad thing. Actually, it may be useful particularly for people who have suffered severe trauma during their childhood. It prevents them from reliving these traumatic events, and causing undue anxiety that may impair their adult lives. While I am not in complete agreement with Freud theory on infantile amnesia, I believe that it may serve its

Sunday, February 23, 2020

Internationalization Theories Essay Example | Topics and Well Written Essays - 3000 words

Internationalization Theories - Essay Example Due to the generality of the OLI, the theory has been limited to the task of explaining particular types of foreign behaviors or production of specific enterprises, unless there is an application of the framework to a specific predefined context. As opposed to other theories, OLI is specific to particular contexts of application, especially in its configuration that is likely to differ in different regions, firms, countries, industries, or in the value-added practices. On the other hand, the OLI application is most likely to rely on Foreign Direct Investment (FDI) motivators (Demos, Fragkiskos and Marina, 2004). The primary assumption of the OLI is that the FDI returns, and thus the entirety of FDI, may be explained using three factors. They include: the firm’s ownership advantage ‘O’, which indicates who produces abroad, as well as other types of international activities; internationalization advantage ‘I’; and the location advantage (L), which gives reasons for   firms   to take part in FDI as opposed to licensing the foreign companies to make use of their proprietary assets (Adner and Kapoor, 2010).For the firm to effectively compete within a foreign location, it must have particular ownership advantages, which are also referred to as monopolistic or competitive advantages, which compensate for the extra costs incurred during the setting up of its operations in the foreign country, which are not faced by the producers from within the country (Desbordes, 2007).

Thursday, February 6, 2020

Improving Performance and Organizational Effectiveness Research Paper

Improving Performance and Organizational Effectiveness - Research Paper Example In this paper, we will discuss how Fortune 500 companies can achieve their goals of improving employees’ performance and organizational effectiveness. Ways to Improve Organizational Effectiveness Most of the managers of Fortune 500 companies aim at improving the elements of management, quality, and employee involvement in order to improve organizational effectives. Implementing a suitable customer relationship strategy also plays a key role in improving organizational performance (Elmuti, Jia, & Gray, 2009). Proper Management The role of managers is critical for the success of any organization. Top level and middle level management perform the role of brain for an organization that directs all departments of the organization. For example, in a healthcare organization, management assigns tasks to different departments based on the nature of tasks and the departments put their efforts to complete those tasks. Top management provides regular training to the employees not only to improve their performance but also to make them improve the quality of products. If we talk about traditional management practices, we can say that in traditional management, all business processes and decisions revolve around the top management of the organization that prevents employees from being creative and innovative. The role of managers in improving organization performance and effectiveness is also important because they lead, shape, and guide all employees to work properly to achieve the organizational goals and objectives. Without proper management of employee behaviors and other issues, a company can never show good performance. Integration of Quality Quality means to provide product satisfaction to the customers. Any organization or a company can satisfy the stakeholders and the customers only if it provides them with quality in the products that they use. According to Brown (2011), quality is the key to organizational success because it leads an organization to sustain able growth and competitive advantage (p. 93). Pearce (2007) states that for a business to be effective a quality approach must cover all people and all activities at every interface within the business. Quality also means to seek continuous improvement in the products and services provided by any organization. One cannot deny the importance of quality management in an organization. Many companies and organizations firmly believe in the benefits and importance of adopting the ISO 9000:2000 standards (Al-Khalifa, Al-Salem, & Mohamed, 2008). Improving and maintaining quality of products and services is a very important point of consideration for any organization to get success in a competitive market. Quality management is an ongoing process of building and sustaining healthy working relationships between the company and its customers by providing the customers with quality products. The target of growth of business and gaining trust of customers in the competitive market can be achie ved if a company implements a proper quality management system in a company. Quality management system of any organization should base on ISO 9000 series, which represents an international agreement on the quality management practices within an organization (Uzumeri, 1997). If a company wants to attain market domination, the management of that company needs to provide its customers with the highest quality products and service. It is necessary for any organization to implement a well-developed quality management

Wednesday, January 29, 2020

Case Study Gamestop Digital Firm Essay Example for Free

Case Study Gamestop Digital Firm Essay 1.  «GameStop » Digital Firm – Overview In my research I would like to point out gaming industry as a very profitable e-commerce sphere and as an example present a company named  «GameStop ».  «GameStop » was originally founded in 1984 in United States of America, as a small software retailer in Texas region. In 2009,  «GameStop » took a major step by initiating a digital growth strategy that incorporated a Nov. acquisition of Jolt Online Gaming, an Ireland-based publisher of free-to-play titles. In 2011, the company again carried out on its digital expansion strategy, obtaining streaming technology company â€Å"Spawn Labs† and digital sharing service â€Å"Impulse†. At the moment the company operates around 6,700 retail shops around the world and is commited to distribute great video games to customers, despite of how and where they play.  «GameStop » is ranked as one of the worlds largest multichannel game retailer. This organization offers consumers the most up to date hardware, game accessories for next generation video game systems and the PC. In addition, their buy, sell, trade politics creates value for customers while recycling products no longer being played. The motivation on why and to which extent the chosen firm is considered to be digitally operated is due to the fact, that  «GameStop » reported $290 million in sales from its â€Å"digital offerings,† which it said was up 61% year-over-year. That total, which includes sales of subscription cards for online video game services like Xbox Live, as well as PC downloads, still pales in contrast to the company’s general sales, which were around $9.47 billion. 2. Data stored in  «GameStop » database. CRUD model. Data that is stored in  «GameStop »s database contains following information: * Partners and contracts –gaming industry companies that sell their products throught the website * Projects – game concepts, ideas and future development. * Financial records – transactions between customers, partners etc. * Employee records – human resource information. * User/Buyer records – recordings of customers information, their transactions and searchings throughout the website. * Branch records – data about shops and servers that are located in other countries. The part that could be used to power a database enabled website of â€Å"GameStop† may contain following data: financial records, projects, partners and contracts, because through these data company is gaining most of its profit and opportunities for future development. Financial records, contracts and employee records are better to stay internal as they refer more to confidentiallity and most probably it is not needed to be shown on the website. On the Table 1, main users that have certain rights in â€Å"GameStop† are shown. It is necessary to point out the top management, it has all rights that could be engaged in the company’s database, in comparison with guest users, who has the right to read only. Employees have the right to create, read, update. IT technologists are provided with the same rights and gamers who a registered in the website are able to read and update information on the website of â€Å"GameStop†. 3. Two possible computer crimes affecting  «GameStop » digital company. Protection strategies. Two computer crimes could be identified affecting  «GameStop » company. The first and the most dangerous crime that could be pointed out is theft of identity. The second computer crime is Theft of Data. I would like to put emphasis on the fist computer crime – theft of identity. This crime could cause following security threats for the company, which is intrusion by hackers, phishing, spyware and social engineering. Hackers could intrude into the computer network of  «GameStop » and harm the content provided by the web site. Phishing is another threat that can occur; users might receive fake emails that seam to come from the company and try to capture private information about a specific account. Information about users might be secretly gathered while they are surfing the website, that would be a type of malware – spyware. Although the spyware does not specially suppose to to be dangerous for user, because cookies are used to remember infromation automatically by a brwoser and make it easier for customer to login into the website. Social engineering is a possible threat that is represented as shoulder surfing in this case. Someone can stand behind a user and secretly look at the password that he/she is typing. In order to protect its database,  «GameStop » various kinds of strategies and software: * Passwords – a strong 8 characters password that contains not only symbols, but also numbers and head letters. It is also necessary to change it once a month. * Firewall – a standard protection that combines hardware and software, that acts as a filter between private network and external computers. * Antivirus/Antispyware – a software that checks computers for presence of malware and viruses and often elimates it. * VPN – virtual private networks provide a secure channel through the Internet for transmitting messages and data using a private network. * Data Encryption – secure socket layer (SSL) manages secure transmission of transactins through the Internet. * Awareness – employees and users have to be aware of all possible dangers that can occur when using the database. Trainings for employees and warnings for users have to be in place. 4. Sources http://paidcontent.org/2011/02/01/the-most-successful-digital-companies/13/ http://www.gamestop.com/

Monday, January 20, 2020

Tom Sawyer - No Average Young Boy :: The Adventures of Tom Sawyer

The Adventures of Tom Sawyer: No Average Young Boy To say that Tom Sawyer was an average young boy growing up in Illinois would be an understatement. "The Adventures of Tom Sawyer", written by Mark Twain is an absolutely enchanting book. Every episode is more exciting than the prior one, which is why this book receives five stars. Set in the old Southwest in an almost poverty stricken shabby village called St. Petersburg. The whole town knows one another, and of course they know each other’s business. Sunday was the holy day when everyone would gather at the church to compare notes on the past weeks events. The children had to rely on making good clean fun from meager surroundings. Swimming, fishing, picnicking, and playing "Hide n' seek" in the long hot summer days were all good ways to pass the time. But Tom was more venturesome than that, and with his best friend Huckleberry Finn, he lived everyday to its fullest. Tom had a little more schooling than Huck, but Huck was growing up on the streets and surviving just fine considering that his father was a drunk. Tom had a good home, being raised by his Aunt Polly, (his mother died so her sister took him in). He also lived with his half-brother, Sid, whose main objective in life was to make Tom’s miserable by ratting him out all the time, and his q uiet cousin Mary. His antics were ingenious though. The way that he turned whitewashing the fence as a punishment into a grand experience for all of the boys in town who couldn’t wait to hold the brush and paint. Tom was not a bad boy, just an inquisitive one who’s mind never rested†¦ always dreaming, and making his dreams sound so good, he could always rope Huck Finn into his escapades. Tom couldn’t lie, and he couldn’t see someone suffer for the sins of another, as seen when he tells the truth about the murder of Dr. Robinson. It took real guts to point the finger at "Injun Joe", the half-breed, who was also one of the most despicable scoundrels in the town. Tom was also loyal to his friends, and showed that when he wouldn’t tell that Huck Finn was with him that night the doctor was killed in the graveyard. Tom also couldn’t leave Becky Thatcher in the cave when they were lost and she had all but given up hope of being found.

Sunday, January 12, 2020

Effective Communication Skill

Effective Communication Skills A Compilation of Lecture Notes for DEN 5048 Edited Version 3 2011 1|Page DEN 5048 CONTENTS Introduction to Communication †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Non-verbal Verbal Written Development of Self †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Written Communication Writing business messages †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Letter-writing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Curriculum vitae (resume)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Memorandum †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Formal report †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Electronic mail †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Oral and Visual Presentation Oral Presentation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Visual Presentation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Negotiation Skills †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Telephone Skills †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Procedures in Meetings †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 13 19 25 31 34 37 41 44 48 55 57 61 2|Page INTRODUCTION TO COMMUNICATION What is Communication? Communication is the process of transmitting and receiving of information through verbal or nonverbal behavior. At the center of any definition of communication must be the intention of conveying a message, even if the message is abstract (e. g. modern poetry).Why We Communicate The purpose of any given communication may be: To initiate some action To impart information, ideas, attitudes, beliefs or feelings To establish, acknowledge or maintain links or relations with other people. How We Communicate Effective communication is a two-way process, perhaps best expressed as a cycle. Signals or ? messages‘ are ? sent‘ by the communicator and ? received‘ by the other party. He ? sends‘ back some form of confirmation that the ? message‘ has been received and understood: this is called ? feedback‘. Message SENDER Feedback RECEIVER 3|Page The Stages of Communi cation ProcessSENDER’S ACTIVITY RECEIVER’S ACTIVITY Impulse to communicate Encoding the Message Relay of Message Decoding the Message Feedback Impulse to communicate Deciding to communicate and deciding what to communicate is the first stage of the process. Messages should ideally be reviewed and put into some working order in the brain before mouth, body or machinery are used to articulate and present the idea for someone else‘s benefit. Encoding the message At this stage, the sender puts his message into words, gestures and expressions in the form that both sender and receiver understand.We have to bear in mind however, that a symbol that we use and understand may be ambiguous (have more than one possible meaning) or mean something different to a person of different age, nationality, experience or beliefs. Just because we understand what we mean, it does not necessarily mean that someone else will. Relaying the message Once the idea has been encoded as a messag e, the sender needs to choose how to ? transmit‘, or get it across to the receiver. The particular route or path, via which the message is sent, connecting the sender and receiver, is called the channel of communication. (e. g. notice board, newspaper column, online bulletin board). The tool which is used to communicate is called the medium which often takes the form of: i. Visual communication – e. g. gesture, chart, picture or screen display ii. Written communication – e. g. a letter, memorandum, note, report or list; or iii. Oral communication which includes both face-to-face and remote communication – e. g. : by telephone or television. 4|Page Choice of medium The choice of medium will depend on such factors as: the Time, depending on its urgency. the Complexity, which medium will enable it to be most easily understood. he Distance, the message is required to travel and in what condition it must arrive. the need for a written record, e. g. for legal do cuments. the need for interaction, immediate exchange or instant feedback. the need for confidentiality or conversely, the spreading of information widely and quickly. Sensitivity to the effect of the message on the recipient: the need for personal involvement, persuasive power or impersonality. Cost, for the best possible result at the least possible expense. Decoding the message The first step in communication from the receiver‘s point of view is the ? ecoding‘ of the message i. e understanding what it says. The receiver must: grasp the meaning of the words or symbols used by the sender interpret the message as a whole. What it says is not necessarily what it means. Reading between the lines or inferring may be necessary to establish the underlying meaning of the message Giving feedback Feedback is the reaction of the receiver which indicates to the sender that the message has (or has not) been successfully received, understood and interpreted. There are 2 types of fee dback – negative & positive.Feedback is vital to success in communication because there are so many potential barriers and breakdowns to guard against Positive feedback i. ii. iii. Action taken as requested A letter/memo/note sent confirming receipt of message, or replying to question/invitation Smile, nod, thumbs up. Negative feedback i. ii. iii. No action, or wrong action taken No written response at all or written request for more information, repetition etc. Silence, gesture, blank look, shrug. 5|Page Types of communication Intrapersonal communication: Communication with oneself eg. f you want to remind yourself to do something, Interpersonal communication: Communication between two individuals, or between a number of individuals on a personal level: a. individual to individual. b. individual to group – address the group as a whole. c. group to individual – transmit message on behalf of an organization/group etc. The medium of interpersonal communication may be written, oral, visual, non-verbal or may mix of them, through channels such as face-to-face discussion, telephone or postal systems, notice boards and so on.Impersonal communication/Mass communication: ? mass‘ communication, in which the message is directed to large, diffuse audience, with no direct contact between source and receiver. Like interpersonal communication, it can be oral, visual or non-verbal, using written, pictorial, or simulated interpersonal messages. eg. someone ? talking to‘ the audience in a TV or radio advertisement. Public communication: Takes place when the organization communicates with a number of receivers. For example: staff newsletter, reports, meetings etc.Potential Problems In Communication Two technical terms used to describe problems or breakdowns, which occur in communication, are distortion and noise. (a) Distortion Distortion refers to the way in which the meaning of a communication is lost in ? handling‘ i. e during the encod ing and decoding stages of communication. (b) Noise Noise refers to distractions and interference in the environment in which communication takes place, obstructing the process of communication by affecting the accuracy, clarity or even the arrival of the message. a. Physical noise, eg. ther people talking, passing traffic. b. Technical noise, eg. bad handwriting, crackle on a telephone line. c. Social noise, eg. interference created by differences in personality/culture or outlook of the sender and recipient. 6|Page d. Psychological noise, eg. excessive emotion (anger, fear), prejudice or nervousness can also interfere with effective transmission of a message. The problem of noise can be reduced by redundancy: using more than one channel of communication so that if a message fails to get through one channel, it may succeed by another.Personal differences There are many factors in an individual‘s personality, mentality, experience and environment which can cause distortion or noise in the communication process. For example: racial, ethnic or regional origins religious beliefs and traditions social class and socio-economic education and training age sex occupation personality traits and types- a wide range of characteristics which shape attitudes and behaviour: introvert/ extrovert, stable/neurotic, active/passive etc. ntelligence- in terms of mental ability and understanding, linguistic or numerical ability Perception Perception is the process by which the data gathered by the senses is selected, sorted, organized and interpreted by the brain in order to form meaningful and coherent messages or information. Selective perception The sub-conscious mind ? decides‘ which stimuli/information are (subjectively) relevant and which are irrelevant and can be safely ignored. When we focus on selected stimuli, we say we give them our attention. This is important for the communicator: 1. s listener and reader, because of the need to minimize potential distract ions and to be aware that some parts of a message may be ignored thus, distorting the overall meaning. 2. as creator and sender, because the need to attract and hold the recipient‘s attention to the key points and meaning of the message. 7|Page NON-VERBAL COMMUNICATION What is non-verbal communication? Non-verbal communication is basically anything that conveys a message without using words or symbols. It may be linked to words (eg. a tone of voice), or it may be independent of any verbal message.Movement is highly communicative. Think what you can convey through, for example, frowning or smiling, nodding, scratching your head, putting your head in your hands or slamming a door. There are two broad categories of non-verbal communications: First, Non-verbal communication linked to verbal communication, which adds meaning over and above what the speaker is saying in the words themselves ? between the lines‘ of a message. Words Really, I‘m fine. Other factors Quiverin g lips, pale face, curled up in chair, arms folded around body. Sarcastic smile, patronising tone.Meaning I‘m upset, or ill, and either trying to be brave or not wanting your help. You and I both know I‘m right. Correct me if I‘m wrong. Second, Non-verbal communication independent of any verbal message, so that meaning is conveyed by non-verbal cues. If you forget a friend‘s birthday, for example, this in itself may be enough to communicate that you don‘t care about them any more, or that you are angry with them for some reason. Channels/Types of Non-verbal Communication Because so much of human interaction is non-verbal, this system includes many kinds of communication.There are 9 forms of non-verbal behaviour and each is used to establish personal identity, relational messages and express personal identity and cultural values. i. Kinesics Kinesics refer to body position and body motions including facial expressions. Our bodies communicate a great deal about how we see ourselves. For instance, someone who walks briskly conveys determination; someone who moves without purpose (or ? can never sit still‘) signals nervousness, impatience or distractions. Our faces also communicate messages; we can indicate happiness (smiles), doubt (raised eyebrows) or anger (stares).How we position ourselves relative to others also expresses our feelings toward them – friends often sit together while competitors typically maintain distance. 8|Page ii. Haptics Haptics refer to physical touch. Touching or contact communicates closeness as well as power and status. People with high status touch others and invade others‘ spaces more than those with low status. Between the two genders, women tend to engage in touch while men more typically rely on touch to assert power and control. iii. Physical Appearance High value is often placed on physical appearance.People form initial evaluations based on individual‘s appearance. We first notice physical qualities such as gender, skin colour and features. Then we form judgements of how attractive others are and make inferences about their personalities. For example, plump, rounded bodies are often associated with laziness and weakness while thin, angular physiques are thought to reflect youthful, stubborn personalities. Though these associations have no factual basis, they can affect decisions about hiring, placement and promotion. iv.Artifacts Artifacts are personal objects we use to announce our identities and personalize our environments. We craft our image by how we dress and what objects we carry and use. For instance, doctors wear white and drape stethoscopes around their necks while the military requires uniforms with stripes and medals to signify rank and accomplishments. Artifacts communicate important relational meaning – we use them to perform our identities and express how we perceive and feel about others. v. Proxemics Proxemics refer to space and how we use it. Space reflects intimacy – e. . when we are angry with someone, we tend to move away from him and resent it if he approaches us. Space also announces status with greater space being assumed by those with higher status. How people arrange space reflects how close they are and whether they want interaction. E. g. Those who enjoy interaction arrange furniture to invite conversation and eye contact. For less interaction, chairs may be far apart and face the television instead of each other. vi. Environmental factors Environmental factors are elements of settings that affect how we feel and act.We respond to architecture, colours, temperature, sounds, smells and lighting. e. g. dimly-lit room can enhance romantic feelings while dark rooms can be depressing. Rooms with comfortable chairs invite relaxation while stiff chairs prompt formality. Thus, environmental factors influence not only patterns of interaction but also feelings and moods. 9|Page vii. Chronemics Chro nemics refer to how we perceive and use time to define identities and interaction. E. g. cultural rule stipulates important people with high status can keep others waiting. It‘s standard practice to wait to see a doctor even if you have an appointment.Chronemics also express cultural attitudes toward time. In western societies, for example, time is valuable so, speed is highly valued but Malaysian have more relaxed attitudes toward time and punctuality. viii. Paralanguage Paralanguage refers to vocal sounds such as murmurs and gasps and vocal qualities such as volume, rhythm, pitch and intonation. These vocal cues act as signals for others to interpret what we say as a joke, threat, statement, question etc. Voices can also be used to communicate feelings eg whispering indicates secrecy and intimacy while shouting conveys anger. x. Silence Silence can communicate powerful messages. It can communicate different meanings. For instance, it can signal awkwardness – we delibe rately ignore others when we‘re angry with them. VERBAL COMMUNICATION What is verbal communication? Verbal communication is anything that conveys a message using words or symbols. It is the spoken, oral, and unwritten way of communicating. It makes use of words, vocabulary, numbers and symbols and is organized in sentences. Therefore, speaking is a form of verbal communication. Why is good verbal communication so important?In the business world, verbal communication is very important because you are dealing with a variety of people throughout the day. In some cases you may deal with people who have different culture, ages and with different levels of experience. Now take for example the way you converse with a family member or friend around your same age, you interact with them with a lot of confidence, there is without doubt that verbal communication is expressed with much ease, and perhaps you may speak differently from the way you speak with a person related to business. 10 | P a g eImagine if you expressed yourself the same way with a customer who has different culture, is much older than you and have many years of experience in his field. Most likely your thoughts will be difficult to express. Thus it is necessary to have proper skill when using verbal communication while dealing with different people. How to acquire better verbal communication First of all you need to be aware of the fact that you must be flexible with people depending on the circumstances. Let us say you are presenting a speech in front of an audience at work, and you express your thoughts using business vocabulary.Now what if your audience where to be unfamiliar with the terms you are using, it is without question you will notice the audience lose focused attention to what you are saying , so then you must be flexible and change the way you are expressing your thoughts by using words that are more comprehendible to the audience. You could also build skills by attending a course r elated to business communication. When you are attending the class, you will then be forced to communicate in a more organized way.Try to use the opportunity to overcome the fear of talking to a big crowd and a stranger while you are in class. Besides attending a class that teaches business communication, you may also want to consider working in a job-field that involves working with strangers, such job can be a form of practice to gain confidence in yourself and help reduce shyness and intimidation. Another form of practice can be talking to older relatives and friends, about a topic that involves expressing emotions and strong opinions or a discussion that may concern experiences.Such communication helps you to accumulate skills to express yourself in a more formal and proper manner. When practicing with your relatives or friends it is important for you to back up your opinions or statements with facts. In order to have references about your subject it is suggested to read and stu dy about it. Like for example, if you where to discuss the issue that we are all facing today such as the world's economy for instance, then you may obtain the facts from the news paper, the news, Internet, and you can even get it from books. 1 | P a g e WRITTEN COMMUNICATION Advantages The advantages of written messages include the following: They provide a permanent record of transaction or agreement for confirmation and recollection of details. Evidence may also be necessary for legal purposes. They provide supporting confirmation and clarification of verbal messages, again in case evidence should be needed, but also an aid of memory. They are easily duplicated and sent out to numerous recipients: this ensures that everyone receives the same message.It also enables office personnel to write one message (to adapt or copy) instead of making numerous phone calls. They are capable of relaying complex ideas, aided by suitable layout and the permanence of the record, which allows the r ecipient to pore over it at length if necessary. They can be stored and later retrieved for reference and analysis as required. They are perceived as impersonal, and can be used in situations where unusual formality or ? distance‘ need to be established within an otherwise personal relationship (for example, formal disciplinary proceedings). Disadvantages Time.A written message can be take time to produce, and to send, especially if it has to go by post and if expensive technology is beyond the user‘s reach. Because of the time factor, swift ? interactive‘ exchanges of opinion, attitude and so on are impossible. Inflexibility. Once sent, the message cannot immediately be altered or amended, even if circumstances change or errors are discovered. Impersonality. Written communication also tends to more across as formal and impersonal, so in situations requiring greater sensitivity or persuasion, the personal presence or voice of the sender may be more effective.Access ibility. People‘s ability to read and interpret written messages will vary according to background, education, knowledge of the topic and so on. Eg. If the vocabulary is difficult, the reader may not understand the message. Distance. Non-verbal signals (eg. gesture, facial expression) are not available to help in interpreting the message – the receiver is left with only the words, presentation and written style. Instant feedback is also not available which means errors in interpretation may not be corrected immediately. 12 | P a g eDEVELOPMENT OF SELF Introduction What constitutes the â€Å"self† has been pondered by philosophers, poets, artists, and others for millennia. More recently, psychologists have sought to define and research a range of self constructs. â€Å"Self† in the 20th Century Previous to the 20th century, social institutions, including schooling and psychology (which barely existed) did not emphasize the development of positive beliefs ab out self. There was greater emphasis, for example, on developing relationship to divinities and organized systems of government.With the ousting of religion as the dominant organizational culture in Western society, and the rise of capitalism with its emphasis, particularly in North America, on expression and valuing of personal freedom, a ‘cult of the self' has blossomed. Indeed, self-constructs seem to be positively associated with other desirable qualities, such as better quality of life, higher academic performance, and so on, but there is a debate about whether improving self-esteem, self-concept, etc. causes improved performance, or vice-versa. What's more, there is evidence that high self-esteem when combined with prejudice can lead to increased aggression.Developing oneself At the level of self-improvement one can potentially elaborate personal development to include such areas as: becoming the person one aspires to integrating social identity with self-identification increasing awareness or defining of one‘s priorities increasing awareness or defining of one‘s values increasing awareness or defining of one‘s chosen lifestyle increasing awareness or defining of one‘s ethics strategizing and realizing dreams, aspirations, career and lifestyle priorities developing professional potential developing talents developing individual competencies learning on the job improving the quality of lifestyle (in such areas as health, wealth, culture, family, friends and communities) learning techniques or methods to expand awareness learning techniques or methods to gain control of one's life 13 | P a g e learning techniques or methods to achieve wisdom Developmental Patterns In The Development Of Self-Constructs Early on in development, children tend to have a vague, general concept of themselves, which gradually diversifies nto concepts about themselves as students at school, in relation to peers, in relation to family, emotionally, phy sically, and so on. It is unclear whether self-concepts are formed top-down (specific beliefs flow from general beliefs) or bottom-up (general beliefs flow from specific beliefs). Definitions Of Self-Constructs (a) Self-esteem: What is Self-Esteem? It‘s the way you feel about yourself. It comes from within. Self-esteem is how we feel about ourselves. It is our thoughts and feelings about ourselves. For example: I am good looking. I feel good about myself. I am kind. I am competent. The level of our self-esteem determines how we operate in life – how we interact with others, spouse, children, friends, and strangers.It determines our goals and what we strive for, our achievements, and our satisfaction and happiness in life. The importance of self-esteem can be seen when we look at the relationship between healthy self-esteem and other psychological traits. Self-esteem and personality are closely related. It is interesting how we define self-esteem. We define it by declari ng feelings. We talk about how we feel. High self-esteem is associated with positive feelings and low self-esteem with negative feelings. Healthy self-esteem is related with: ? ? ? ? ? ? ? ? ? Creativity Rationality Flexibility Willingness to admit mistakes Openness Honesty Acceptance Cooperativeness Independence 14 | P a g ePeople with low self-esteem have negative thoughts about themselves, both physically and mentally see others as better or worse are easily pressured to conform to peers People with high self-esteem accept themselves, despite their shortcomings, mistakes and disabilities are responsible for their actions do not succumb to peer pressure tend to be more ambitious in what they want to experience in life have a drive to express themselves and to communicate openly and honestly about their needs and desires recognize the value of relationships treat others with respect, non judgmental attitude, and fairness How to increase your self-esteem? be assertive learn to like yourself be responsible. earn to deal with criticism in positive way learn to give and receive compliments easily Building Positive Self-esteem to Achieve Success Self-esteem can cut across a wide variety of concepts and situations. It occurs in every facet of life. It is the force behind most success and failure, the force behind peak performance, successful achievement, living your dream – living your world! Self-esteem is the feeling of being happy with your character and abilities. It is manifested in a wonderful feeling of inner balance, grounded on self acceptance and a healthy, comforting self-respect towards you. This is entirely different from self-confidence which is deeply rooted in what you believe you can achieve.There are several cases of self-confidence acts without Self-esteem. Positive Self-esteem is knowing who we are and living in harmony with ourselves without needing to have the approval of others. Really, other people's opinion about yourself does not ha ve to be your reality. The definition of positive Self-esteem is that of a life of happiness, of sound mind, of health. When we are happy about ourselves, not caring about what people say about us, we live a happier life, a healthier one, a more successful one – Best of all, we live in peak performance. Happier lifestyle comes from within, it enables happy and relaxed cells, and it controls stress.Happy cells lead to a prolonged life expectancy which means extended period to lead a even 15 | P a g e happier life! What a great attribute if you can only come to terms with who you are, regardless of whatever any person says about you. Remember, life's too short to live other people's opinion and reflections. Live yours! It will take courage though, but it's worth living. It's the best. (b) Self-confidence: What is self-confidence? Most of us now what self-confidence means: we usually define it in relation to what we want to do, but feel too anxious, nervous or worried about! In the end, we will not do it. For one person, self-confidence might be about speaking in public. For another, it might be about being confident in social situations.Whatever the situation that reveals our lack of confidence, the definition of confidence that is implicit here is always something about being self-assured, showing self-reliance, or not being anxious or nervous. Another common definition of self-confidence centres on being assertive, on getting what you want. This is about standing up for yourself, about having the presence, the personal power, if you like, to regard yourself as equal to others and to behave in a way that reflect this. Self-confidence is essentially an attitude which allows us to have a positive and realistic perception of ourselves and our abilities. It is characterised by personal ttributes such as assertiveness, optimism, enthusiasm, affection, pride, independence, trust, the ability to handle criticism and emotional maturity. Confidence is learnt; it is not inherited. If you lack confidence, it probably means that, as a child, you were criticised, undermined, or suffered an inexplicable tragic loss, for which you either blamed yourself or were blamed by others. A lack of confidence isn't necessarily permanent but it can be if it isn't addressed. Our religion, the influence of the culture which formed our perspectives, our gender, social class and our parents, in particular, are all factors which influence and contribute to our level of confidence and esteem. Confident people have deep faith in their future and can accurately assess their capabilities.They also have a general sense of control in their lives and believe that, within reason, they will be able to do what they desire, plan and expect, no matter what the foreseeable obstacle. But this faith is guided by more realistic expectations so that, even when some of their goals are not met, those with confidence continue to be positive, to believe in themselves and to accept t heir current limitations with renewed energy. However, having high self-confidence does not mean they will be able to do everything they want. That view is unrealistic, one for the perfectionists. A desire to be good at everything we do in order to impress others stems from a competitive instinct and lack of personal reinforcement.Any truly successful life has both rewards and the ability to learn from any setbacks, which increase our resilience, self- belief and determination. Real confidence 16 | P a g e requires that we face the possibility of failure constantly and deal with it. However, if we consistently lose out on both achievement and validation, even our identity is called into question. Research has suggested that athletes can also gain confidence from viewing the successful performances of others at a similar level. This second source of information is known as ? modelling’ or ? vicarious experience‘. For example, a tennis player lacking confidence in her vol leying might find it useful to have a peer who has overcome similar difficulties demonstrate the skill.By viewing others, we begin to see that, with effort, success is attainable. The very common use of celebrities in fitness videos is an example of modelling. Confidence can also be built through verbal persuasion. By means of careful reasoning, athletes can be shown that other people (ie the coach) have confidence in their abilities and believe they can achieve set goals. Coaches may even use deception to persuade their athletes that goals can be achieved – of which more later. Verbal persuasion can also take the form of ? self-talk‘, whereby the athlete convinces himself that success will follow. Finally, emotional arousal can influence confidence as well.Although this is the least influential factor, it is important that physiological symptoms are perceived positively rather than negatively. Confidence can be enhanced by perceiving increases in heart and respiration rate as the body‘s natural preparation for top performance rather than as triggers for anxiety. Clearly, confidence is enhanced by good preparation, planning and a sense of optimism. Conversely, negative thinking and pessimism can undermine performance and limit progress. By expecting failure, we set our belief system to a negative channel and start favouring information that is consistent with these beliefs. Lack of confidence People who lack confidence may be shy and quiet, although this isn't always the case.Those with little confidence may pass up opportunities because they assume they wouldn't stand a chance competing against others. They doubt themselves and their abilities. They don't have enough confidence to even try. They fear rejection and failure. These people often don't achieve their potential in life simply because they have already viewed themselves as failures. When people lack self-confidence they are overly preoccupied with what others think. They need to bu ild confidence and take charge of their lives, although it is not easy for someone who suffers from low self-esteem. Over-Confidence Confidence is a necessary component in reaching our goals but over-confidence can be interpreted in negative ways.Simply stated, over-confidence is confidence that is unwarranted. For example, a person may be very confident in an area that he actually has little knowledge and expertise. Over-confidence can be projected as an inflated ego. A person may appear egotistical, 17 | P a g e arrogant and somewhat of a braggart. Over-confidence may also be a smokescreen for lack of confidence. People often try to build their own confidence by tearing others down. In this way, they feel better about themselves. It doesn't mean that they are bad people; it simply means that they don't know how to build their own level of confidence. Attitude Self-confidence is an attitude.It is about how you view yourself, not how others view you. A confident person is comfortabl e with the person he is. He knows he is not perfect and he doesn't try to act perfect. He accepts himself as he is, along with his imperfections. He is confident enough to admit his mistakes. He can laugh at himself. A confident person can accept rejection and criticism, and learn from them rather than taking them personally and wallowing in self-pity. A confident person believes in himself and his abilities, yet he knows there is always room for improvement and therefore continually strives to improve. Positive Outlook A confident person has a positive outlook.He doesn't dwell on his failures. If he doesn't get a promotion, he views it not as a loss but as an opportunity for something better. Confident people often do get what they want because self-confidence is an important element in accomplishing their goals and manifesting their desires. They know that self-confidence is an ingredient in the recipe for success. Respect A confident person likes himself. If you don't like yourse lf, how can you expect others to like you? Confident people also respect themselves. Anyone can develop self-confidence but it can take time, especially if you are steeped in negativity. People aren't born with self-confidence.They learn to put fear and doubt aside and to trust their own instincts. They trust their abilities and choose to react positively rather than negatively. Self-confidence hears the voice of doubt but chooses not to listen to it. 18 | P a g e WRITTEN COMMUNICATION WRITING BUSINESS MESSAGES Introduction Messages are constantly being sent by people all over the world. They can be verbal through talking, or written through mail. In business world, the style in sending a message is different. Here you are dealing with executives of the companies, sales agents, managers, employees and clients. Generally a business message has precise content related to the business.It can be a message for internal purposes such as the employees or board of directors; or external â⠂¬â€œ for clients, creditors and service providers. Whoever the recipient of the business message is, it is necessary to comply with a degree of formality in conveying the message to achieve the goal of disseminating the message to the recipients. There are two types of business messages: (a) Verbal Business Messages: Verbal messages are the primary mode of passing a message. There is no need of much structure and strict compliance compared to written messages. Verbal Messages are frequently passed on in-order to carry out routine business activities. b) Written Business Message: Written messages are used whenever the information being passed on needs to be compiled and filed. This is where some of the employees may commit mistakes while drafting a written business message. In case any mistakes occur in the written business message, it can become permanent and get filed. It is important to be extremely careful when writing a business message. Written business message is not just an ordinary message but a message that will either make or break the business. Due diligence should be considered so that there are no mistakes and loss of money arising out of incorrectly written business message.Understanding the Three-Step Writing Process Business messages are very important when it comes to business communication. For a person who knows English language very well, does not mean that he will write a business message perfectly. There is a structure, standards or guidelines that needs to be followed in order to come up with a business message which conveys the correct meaning. 19 | P a g e A well-structured business message can go a long way and can even earn millions to the company in return. This is a matter of knowing how to structure the business message to give the reader a sense of professionalism and being treated well as a person with whom the company is doing business.To ensure that the message is conveyed effectively, and is well-organised, follow these thre estep writing process: Step 1: Planning a business message Planning is a very vital step, and if one commits an error in this stage, it will create an irreversible error that can cause the business to lose millions in the worst case scenario. It is necessary that all the steps are taken into full consideration along with adequate emphasis on planning a business message. Do not begin writing until you have planned what you want to say. This avoids writer‘s block and poorly developed messages. When planning on how to write a business message, one should ask the following question, Who is this business message designed for?Is it for a client, a service provider, a creditor, government agency or an employee? It is important to identify who is the recipient of the business message so that certain precautionary measures should be adopted in order to structure the message that will fit for the person who is receiving the message. Second question is for what purpose is this business m essage written for? Is it to give appreciation, a constructive criticism or to persuade the reader? If the purpose is identified then the contents of the message will be designed in relation to the purpose. The answers to these questions will serve as a guide with regard to writing a good business message.Among the other important factors to consider in the planning stage include the following: (a) Know your audience: When you write a business letter, you are trying to persuade the reader (the audience) to either take an action or change the way they think. Therefore, a business message aims to convince the audience that what is written is true. Knowing your audience is only the first step. The information you get about your audience can help you develop and organize the content of your message so that the message can be easily read. (b) Audience’s expectations: When you know your audience, you will know what they expect from you. Your message will be most successful if it ma tches the readers‘ expectations. Generally, your audience will have three expectations: (c) Get to the point: state the main point(s), including bad news, immediately. 20 | P a g e d) Keep it simple: Do not feel compelled to use big words or complex sentences in order to impress your audience, or to build your credibility with them. The reason is, when you do this, you might confuse the audience. Furthermore, the audience might think that you are a con artist. (e) Use active and passive voices appropriately: Use the passive voice to sound more diplomatic. Sentences in the passive voice sound less confrontational, so these sentences do not appear to blame someone. On the other hand, active sentences put the subject in front of the sentence. Thus, they appear more harsh to a reader. (f) Content: Content refers to information included in the message.By knowing your audience, you will know what to include in the content of your message. In addition, you should include enough infor mation to maintain the readers‘ interest, while at the same time not too much information until it bores the audience or wastes their time. There are three common methods of determining content: brainstorming outlining clustering (g) Organisation: The order in which you present your messages (or information) is called organization. You need to know what information that you want to include in your message. Only then can you decide how to organise it. In general, present the main ideas first, followed by the supporting details and finally, conclusion.A good organization facilitates the readers‘ understanding of your message. Step 2: Writing a business message After planning comes the actual writing stage of a business message. This is most the crucial stage, since one mistake of a word may give a wrong impression to the reader. Make sure that the reader will read the business message and understand its purpose. Writing a business message is the same as writing an ordinary letter, but there are some modifications that need to be considered. 1. The salutation, make sure that the name of the recipient is correctly spelled. 2. It should be justified or in block form, to make it look neat and organized. 3.The message should contain brief and concise information with regard to the information being partake with. 4. Always, check the message for grammar and spelling mistakes. It is very important that the message is proof-read so that the message will convey the correct meaning to the reader. 21 | P a g e 5. The font size or style should be in a manner that is readable to the normal eye so that the reader will not need eyeglasses to read the message. It does not mean it should be in bold or large font size, but just enough to be read without straining the eyes. Step 3: Completing a business message A business message does not end at the writing stage; it needs to be sent to the correct recipient in order to serve the purpose for which it was written.If it is a post mail, the address of the recipient should be clearly written and double checked the recipients‘ address. It is important that the address is written correctly so that the message will definitely reach the recipient and will get the message across. It is also important to update and keep proper reference of changed address whenever the recipient so that mails are addressed to the latest address. If it is through e-mail, be sure the e-mail address is correctly entered and the subject is properly designated. As a matter of assurance purposes, send a carbon copy to the person who instructed the letter to be sent. This will give a signal to the people within the business organization that an e-mail is being sent to a certain person.Improving Readability in Business Messages Writers can adopt the following techniques to make messages easier to skim: (a) Vary sentence length: Keep paragraphs short Use lists and bullets Add headings and subheadings (b) Varying sentence lengt h helps readers skim your message: Use both short and long sentences to increase interest. Avoid too many short sentences, or your writing will be choppy. Keep sentences to an average length of 20 words or fewer. (c) Keeping paragraphs short helps readers skim your message: Avoid long paragraphs that may intimidate readers. Compose paragraphs of 100 words or fewer. Use one-sentence paragraphs only occasionally and only for emphasis. 2 | P a g e (d) Using lists and bullets helps readers skim your message: Set off important ideas in a list to help readers find key points. Introduce a list clearly so that readers know what they‘re about to read. Add further discussion after a list to complete your thoughts. Compose list items in parallel form. (e) Adding headings and subheadings accomplishes the following: Cues readers into the content of the following section Helps reader determine how a document is organized Grabs reader attention Makes copy easier to read Indicates shifts from one idea to the next (f) Use one of two categories of headings: Descriptive headings identify a topic.Informative headings guide readers to think in a certain way about the topic. Tone in Business Writing When we speak, our words form only a portion of the message we convey. Our meaning is also relayed through our body language and eye contact, as well as the intonation, pitch and speed of our voice. This is called tone. In business writing, the tone of our message refers to the meaning between the lines and the meaning conveyed in the words we choose rather than just in the message we are sending. Thus, when you write a business message, choosing the correct tone is important because the same words could be interpreted differently by two different readers.The overall tone of a written message affects the reader just as one's tone of voice affects the listener in everyday exchanges. Business writers should consider the tone of their message, whether they are writing a memo, letter, report, or any type of business document. Tone is present in all communication activities. Ultimately, the tone of a message is a reflection of the writer and it does affect how the reader will perceive the message. Here are some ways to write a business message with good tone: (a) Be confident: You can feel confident in writing business messages if you have carefully prepared, and are knowledgeable about the material you wish to express. The way you write should assume a confident tone as well.As you prepare business documents, you want the reader to do as you ask, or to accept your decision. In order to make the document effective, you must write confidently because a confident tone will have a persuasive effect on your audience (the reader). Employers are inclined to hire individuals that appear confident and 23 | P a g e sure of their abilities. However, this does not mean that you should appear over-confident. Over-confidence can easily be interpreted as being arrogant. Bad: ? You must have noticed from my resume that I am very qualified for the job.? Good: ? My qualifications in the areas of information technology and multimedia meet your job requirements.? b) Be courteous and sincere: A writer builds friendliness and trust by using a tone that is polite and sincere. Consider the words and phrases you use in your document, and how your reader will likely receive them. If you are respectful and honest, readers will be more willing to accept your message, even if it is negative. Bad: ? If you have read the conditions carefully, the company would have gained profit.? Good: ? The company could gain profit provided that the conditions are met.? (c) Use non-discriminatory language: Avoid biasness when you write. Do not use any discriminatory words, remarks or ideas that might offend the reader. It is very important to communicate in a way that expresses equality and respect for all individuals.Discriminatory language can come between your message and your rea der. Make sure your writing is free of sexist language and free of bias based on such factors as race, ethnicity, religion, age, sexual orientation and disability. Bad: ? Women who do not have marketing skills will be assigned desk jobs instead.? Good: ? Employees without marketing skills will be assigned desk jobs instead.? (d) Stress the benefits for the reader: Write from the reader's perspective, or point of view. That means, write from the perspective of what you can do for the reader. A reader will often read a document wondering: â€Å"What's in it for me? † or ? How do I benefit from thisAs such, it is your job to customize your message to suit the reader. Bad: ? I would like to see your paper qualification.? Good: ? Your paper qualification would help us speed up your job application process.? (e) Write at an appropriate level of difficulty: Consider your audience and prepare your writing so that the reader will clearly understand what it is that you are saying. In o ther words, prepare your style of reading to match the reading abilities of your audience. Do not use complex passages or terms that the reader will not understand. Accordingly, do not use simple terms or insufficient examples if the reader is capable of understanding your writing.A competent writer will match the needs and abilities of their reader and find the most effective way to communicate with a particular reader. It is important to remember that it is not possible to please all the people all the time with the â€Å"right† tone. Writing is an art, not a science, and tone is the most subjective, challenging part of writing. Exercise caution when you write. 24 | P a g e LETTER WRITING Types Of Business Letter Enquiry and reply Enquiries for information about goods or services are sent and received in business all the time. They should be acknowledged as soon as possible or business may be lost. Complaint and adjustment Complaints about goods or services are inevitable a nd need to be investigated immediately.Steps should be taken to rectify matters if goodwill is to be retained. Job application, offer and reference A wide variety of letters pass back and forth in the recruitment process. Financial Collection letters, credit requests and credit rating enquiries all come under this heading. Circulars and mailshots To promote goods, services or special events, an organisation may send a letter simultaneously to many recipients. Word processors may be used to personalise such messages. Sales letters Attracting potential customers in future promotions, new products or services, and special writing techniques have to be adopted in order to put over the products or services in an interesting and enthusiastic way.Congratulations, sympathy, thanks Maintaining goodwill is important in business. Thank you letters are often sent after a dinner or other function. Messages of condolence may be sent on the death of a business associate or colleague. Congratulatio ns may be sent to associates on promotion or other achievements. Fully Blocked Layout With Open Punctuation The fully-blocked layout is now the most widely used method of display for all business documents. In the business letter, it is only necessary to leave one clear line space between each section of the letter. 1. Letterhead – Company‘s name, address and telephone/fax numbers 2. Reference – Initials of writer/typist (often a filing reference) 25 | P a g e 3.Date – in order: day/month/year 4. Inside address – shows name, full postal address, name of state (in lowercase) 5. Salutation – Dear Sir/Madam, Dear Ms Wong 6. Heading – Use ALL capital letters only without underlining. 7. Body of Letter – Separate into paragraphs with a new idea each, with one line spacing between each paragraph. 8. Complimentary Close – match ? Dear Sir‘ with ? Yours faithfully‘ & ? Dear John‘ with ? Yours sincerely‘ (l eave 4/5 lines for signing) 9. Sender’s Name 10. Title or Department 11. Enclosure indication (attachment/s) – ? Enc‘, if more than one, use ? Encs‘ Open Punctuation Open punctuation is often used with the fully blocked layout.All punctuation marks (mainly commas and periods) that are not necessary to ensure grammatical sense are omitted. Some examples of the use of open punctuation are shown below: Dates – 12 December 2002 Names – Mr & Mrs J Sirley Mr Rahimi Yusof Mdm Kavitha Balakrishnan Addresses – Mr Aris Yahya Department of ADP Multimedia University Jalan Ayer Keroh Lama 75450 Melaka Salutation and Complimentary close – Dear Mr Rahimi Yours sincerely Abbreviations – e. g. : BA MA PhD ie am pm PS NB VIP 26 | P a g e In the body of a message, open punctuation should be used when appropriate: Our engineer, Mr D Yew, will be visiting you on Tuesday 14 July at 2 pm in order to investigate the cause of the malfunction.If th is appointment is inconvenient, please telephone him on 062523456, ext 123, to make alternative arrangements. Paragraph Division 1 INTRODUCTION (Background and basics) – Reason for writing, in reply to a previous letter, contact or document DETAILS (Details and figures) – Give instructions, Ask for information, Provide all relevant details (separate into paragraphs for separate themes) RESPONSE – Action for recipient to take, Action you will take, A conclusion CLOSE – A simple, relevant closing sentence (one-liner) 2 3 4 WRITING THE LETTER OF APPLICATION I) II) Essential qualities Format – the most widely used is the complete block format, all principal parts of the letter begin at the left – hand margin. Principal parts of a letter.Punctuation- block format requires open punctuation style. That is, no punctuation used except for the body of the letter. III) IV) LETTER OF APPICATION-: Your letter should sound like you, conveys something of y our own personality. It creates attention and leads the reader to the accompanied resume. The aim of the letter is to show enthusiasm and interest in the company and the position. The opening paragraph – designs to create attention. Like summary‘ name request and question. The middle paragraph – creates desire namely discusses your academic Qualification/educational back ground, work experience in various companies and 27 | P a g e responsibilities, ability to work, interest in your field.Elaborate on the strongest traits and reemphasize listed points of resume, additional facts not covered. The closing paragraph – shows action. State clearly when you are available for a talk with the employer/ for an Interview. Be specific, give reachable telephone numbers. The stationary used should be of high quality and similar to that of your resume. In the signature, just print your name not your designation. Keep a carbon copy of your letter for further reference/fo llow- up. REMEMBER-: 1) 2) 3) 4) 5) 6) 7) 8) Use good quality paper Should be Type-written Use simple English Date in full, check your spelling, punctuation and grammar errors Should contain all relevant information.Spell the advertiser‘s name and name of the firm correctly Don‘t exaggerate your achievements Stress your willingness to attend an interview THE OPENING PARAGRAPH creates attention. Use one of the following – 1) summary opening 2) name opening 3) request opening 4) question opening Here you state your interest in applying for the post and also the source and date of advertisement. Few possible expressions are – 1) I would like to apply for the position of ________ as advertised in the _______ dated _______. I would like to be considered as a candidate for the __________ position advertised in the ________ dated _________. With reference to your advertisement in the __________, I have much pleasure in applying for the position of _________.I am v ery interested in the vacancy you have advertised in the ______ dated _____ for a _______ and wish to offer my service. 2) 3) 4) 28 | P a g e The CLOSING PARAGRAPH calls for Action/Asks for action. You ask for an interview and show willingness to attend one. Leave your phone number for them to contact you or say you will call for an interview. And lastly show gratefulness and thank the recipient. Possible useful expressions are-: 1) 2) 3) I hope you will call me for an interview. I am enclosing a resume and look forward to a call from you. I trust you will consider my application favourably and grant me an interview etc. 29 | P a g e LETTER WRITING FORMAT ReferenceST/zj Multimedia University Jalan Ayer Keroh Lama 75450 Melaka 29 January 2010 General Manager Flexibletron Sdn Bhd Cheng Industrial Area 73200 Melaka Dear Sir/Madam Recipient‘s address Sender‘s address Date Salutation Subject COMPLAIN ABOUT STAFF ATTITUDE Introduction or opening I am writing this letter to com plain about how my staff and I were treated by your customer service officers when we visited your facility two weeks ago. When one my staff asked the clerk for help, she ignored him. Instead, she continued gossiping to her colleague, pretending not to hear. When I interrupted, one of them stared at me, while the other one filed her fingernails.I politely asked her for assistance, and she unwillingly gave me a form and told me to fill it up quickly as she was about to have her tea break. Our university has been regularly visiting your facility as part of our collaborative effort for our students. The bad experience I had obviously shows that your customer service needs a lot of retraining. It is hoped that the management will do something about it, or we will consider collaborating with another company in the future. Thank you. Yours faithfully Complimentary Close The details The response or action SThemoli Prof Dr Sharmila Themoli Director of Academic Affairs Signature, full name & position 30 | P a g eWRITING A CURRICULAM VITAE (Resume) A resume is a highly personal and individual summary of a person‘s background, experience, training and skills. The French word RESUME` means ? a summary? , OR ? a short history‘. It contains certain amount of essential information, which may vary from individual to individual, depending on his experience and qualification. Do’s and Don’ts for compiling your CV Make sure your CV is ? ? ? ? ? relevant easy to read and easy to follow selling your achievements and skills accurate and detailed truthful Make sure your CV is not ? ? ? ? ? full of irrelevant information jumbled up, cramped and untidy a list of job titles and duties vague and lacking in details dishonestParts of the resume-: Personal Particulars 1) 2) 3) 4) HEADING – The name of the individual ADDRESS – Your complete address CONTACT NO – Your telephone number where you can be reached easily. PERSONAL DETAILS – Whe re ever appropriate add date and place of birth, I. C Number, Nationality, Race, Religion, weight, Height, Marital Status etc). THE POSITION SOUGHT – An objective statement that clearly describes the type of position you hope to obtain. 5) 31 | P a g e 6) PROFILE – A profile is your banner- a summary of your selling points. The aim of a profile is to hold the reader‘s attention and give a brief overview of who you are, mainly to : ? highlight your main skills and experience ? emphasise your personal attributes ? otivate the reader into wanting to know more Write in short note form and use third person. E. g: ? A flexible and well- motivated individual who takes great pride in her work. Excellent communication skills at all levels. Able to form effective working relationships quickly. Excellent administrative skill, well organised and good time Manager. ? An experienced and qualified trainer with experience in business, administrative and management skills. Able t o develop a rapport with people easily. Dynamic presenter with a lively and humorous style which creates a highly stimulating learning environment. 7) EDUCATION – A detailed record of your education, both formal and informal.Start with the highest qualification first. QUALIFICATIONS – List all your academic qualifications individually. WORKING EXPERIENCE – A detailed record of your employment history in reverse chronological order- the present job first. ADDITIONAL INFORMATION – Any information relevant to the job sought after, anything you have published if relevant to the job objectives, hobbies, special achievements etc. REFEREES – At least two names are to be mentioned with complete address and contact numbers. They can be your previous employer, teacher etc. Prior permission must be obtained from the referees before quoting their names. 8) 9) 10) 11) 32 | P a g eSkeleton Layout- Using such a simple display your CV will look neat and attractive , and a potential employer will be able to see all your details at a glance CURRICULAM VITAE Personal Details Name Address Telephone Nationality Date of Birth Marital Status POSITION SOUGHT The vacant position you are seeking Compose a summarised personal profile Tabulate in 3 columns in chronological order List them all individually Present job first, working backwards Hobbies? Special achievements? Results awaited? Previous employer, teacher etc. PROFILE EDUCATION Dates QUALIFICATIONS School/College Course Dates Examining Body Subject WORKING EXPERIENCE Dates Employer Position/Duties ADDITIONAL INFORMATION REFEREES 1 Month and year only Date 2 3 | P a g e MEMORANDUM Memorandum, or memos as they are usually called, form a widely used communication channel throughout an organisation, operating in all directions- vertically, horizontally and diagonally. Purposes of a Memorandum: ? ? ? ? ? to convey information, instructions or requirements to put forward suggestions or ideas for cons ideration to ask for assistance or co-operation to seek information to clarify some details etc. To instruct or to inform staff MEMO to make suggestions To request action to report on progress To remind something to provide information 34 | P a g e Tips for Better Memos 1. Make a plan first before writing your memo.Group your points together into a logical sequence. 2. Ensure your message is as clear as possible, stating all the background information and putting forward all the facts without being long winded. 3. Separate the message into points, grouping related points together in paragraphs. Make sure the paragraphs are organised in a logical sequence for easier reading and understanding. 4. Take time to improve your presentation so that the message looks good. 5. Use numbered points and sub-headings where appropriate. 6. Use simple, clear and business-like language. 7. Keep your message brief and to the point, without any unnecessary information. 8.Make sure the tone of your mes sage is appropriate, considering the reader, sender and the topic. 9. Adopt the personal ? you‘ and ? I‘, with a natural, conversational style. 10. Keep your tone positive where possible. 35 | P a g e Example of a memo: MEMO Use typical memo heading TO : All Staff at Rennaisance Centre Burger King FROM : Johnson Muthu, Manager DATE : 13 December, 2009 SUBJECT : New Educational Incentives Plan Open with the specific information Do not include inside address or salutation Beginning January 2010, you can take advantage of an exciting new education programme for all employees of our Rennaisance Centre Burger King. The programme will allow you to receive free books and tuition to Bukit Beruang Community College.Anyone who works at least 10 hours a week is eligible although you are not required to participate. The programme is open to all employees regardless of how long they‘ve worked at this centre. Those who participate will continue to earn their usual salary for the time they work. All participants are encouraged to do their best in their courses. Salaries won‘t be affected by the academic performance in their courses. I‘ll be happy to answer any questions you might have about how working for Burger King can help you earn free college tuition; jus